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5th digital advertising & marketing conference
Zagreb, November 15 & 16, 2018

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about damconf

It’s the 5th DAMconf. Five years of setting trends in the regional digital market and serving as a meeting point for prominent regional brands.

This year, along with the standard conference program which consists of talks and panels, we have prepared a second day of exciting workshops. One lead by David Skerrett from Critical Mass and the other by Saša Tenodi from NLP Croatia. Both workshops will be held on November 16, at the City Plaza.

Each November DAMconf is the place where you can find the most relevant players and decision-makers of regional marketing. Marketing managers of major companies and brands, leaders of digital departments in regional advertising agencies, CEOs of prominent regional companies and other regional influencers gather to exchange experiences, learn latest global digital trends and network.

Last year’s DAMconf – stats

damconf 2018 speakers & panellists

David Skerrett

Strategy Director, Critical Mass, UK

Nick Bićanić


Geneva Loader

Head of Digital Planning and Transformation, RS components, UK

Piotr Bombol

CEO, Gameset, PL

Łukasz Turkowski

VP, Sales Director, Gameset, PL

Scott Gould

Author, The Shape of Engagement, UK

James Williams

Founder & CEO, MrConnectivity, UK

Saša Tenodi

Professor of social pedagogy, NLP Croatia, HR

Kristijan Gregorić

Adriatic Region Managing Director and Partner, VALICON, HR

Davor Bruketa

Creative Director, Bruketa&Žinić&Grey, HR

Nikola Žinić

Chief Creative Officer, Bruketa&Žinić&Grey, HR

Tajana Belina

Head of Creative, ClickAttack, HR

Mario Lovrić

Managing Director, UM Zagreb & UM Ljubljana

Ilija Brajković

CEO, Kontra digital agency, HR

Relja Jović

Chief Digital Officer, I&F Group

Boris Rogan

Managing Director, Luna\TBWA Zagreb, HR

Gordan Kreković

Management Advisor, Visage Technologies, HR

Amila Prašljivić

Digital Promotion Channel Manager, BH Telekom, BIH


to get your ticket, fill out the form and we’ll send you the payment details


regular price

254 +VAT

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special offer ticket + workshops

307 +VAT


offer ends 11.11.2018

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workshops (limited seats)

101 +VAT

per workshop

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talks thursday november 15

UX for future technology

We have come a long way from using just a mouse and a keyboard to communicate with our computers. The mobile phones we all have in our pockets require a far more intimate touch… and we spend our days happily tapping and swiping left, or sometimes right. (smile)
But what comes next? How will we communicate with our devices in the future? Will we talk to them or…wave our hands?

Change mentality and moving at pace
How to grow all day, all season
Elevate your digital experience + marketing with the all new 6 Ps

David’s talk will focus on the trends you need to know about in digital – both customer and technology – across 6 areas that all begin with the letter “P”. He will discuss how brands are creating new comms and experiences through AR & VR, how expectations are being inflated by near immediate delivery, personal experiences, and new algorithms. He is an amateur psychologist so will share practical considerations for you in terms of digital advertising messages and web site experiences.

How to really drive client engagement in this omnichannel age

Massive, short campaigns are fashionable but we all need to be thinking long-term where client engagement is concerned. Your strategy and goals need to take into account how we as people have changed over the years, as technology pervades every part of our lives; and this evolution continues, even accelerating. MrConnectivity will take you through all of this in relation to the multitude of channels that make up what we know as omnichannel today. Some channels are better than others at driving engagement though. On the journey you will be reminded of some basic but critical things and never forget there is more to any business than simply customers…

Hook your audience on social networks
Engagement is the battlefield: why relationship, not automation, is the future of business

Look on Twitter for 5 seconds and you’ll find an article being shared that says AI, robots and automation spell the end of business as we know it. Most marketers think that this means we need to bolster our digital abilities, yet there is a premium offering and vital skill that will only become more precious in robotic future: relationship.

This talk is a call to arms for marketers and makers to remember what people really want, and indeed, what our species has only ever wanted.

Prize games - the omni-channel approach

Technology changes the way people communicate. While SMS is still widely used, the presence of users on instant messaging platforms is undeniable. To paraphrase a popular cartoon, using an omni-channel strategy for your prize games, you’ll be able to catch them all.

What does it take to create an omni-channel prize game, what are the major challenges and benefits for both end users and clients? Is taking prize games into the tech age worth it? You’ll decide yourself after the talk.

panels thursday november 15

How agile drives digital transformation, powered by A1
The Evolution of PR in the digital age
Media buying: Today and tomorrow
How to use influencers to get results - Brand case study + panel
Messaging as a marketing tool
Where's the trick to keeping quality employees in agencies?
AI in marketing - Brand case studies + panel
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workshop 1 - friday november 16

9:30 - 12:00
Boosting your digital marketing through Art + Science

In this interactive session you will be taken through the best practice models and workshops you can can use for building better digital experiences and story telling through a combination of creativity + art, along with a healthy combination of data + science.

Heart + Head together will help make the most of the digital channel for your brand.

David will share his abundant experience, having led many award winning projects with recognition from Cannes Lion, D and AD, One Show, Webby, MMA, and BIMA.

He has judged for the Drum, EMMA, AOP, and MMA Smarties Awards, and has also spoken at events such as IAB, OMMA Mobile Europe, MMA, TEN, Digital Travel, Cross Media, and IPEX.

workshop 2 - friday november 16

13:00 - 15:30
The Perfect Pitch

Remember your best pitch ever. Remember how it felt to see your client’s face light up saying “that’s what I want!”

You knew exactly what to say, what to do. You were in the zone.

Now remember one that didn’t go that well. You felt “off”, nothing you said hit the mark. Those days could now be over.

What if I told you that you can learn a specific set of skills that will make all your pitches get exactly the response you want?

After you have successfully adopted this new set of skills, you will have the chance to use them right there in a short 2 minute presentation.

Once you have done that, you’ll have the structure, the triggers and the confidence to make your audience fall in love with you.

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organizers & partners


ClickAttack is the first and largest regional mobile advertising network in SEE region with local presence in Croatia, Hungary, Romania, Slovenia, Serbia, Bosnia & Herzegovina, Macedonia and Montenegro, markets with more than 57.7 million mobile users. We hold the largest inventory in SEE and enable monetization of mobile channels to prominent regional publishers. Our mission is to be a mobile-first end-to-end platform for advertisers, agencies and publishers. Our creative is driven by data and specific capabilities of mobile technology to create deep interaction with mobile users. Our approach to mobile advertising is designed for brands who want to create an intimate relationship with their customers. Using intelligent targeting and retargeting technology, we focus your budget on those end users who are inclined to your offer.

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UM Zagreb

UM ZAGREB is a creative media agency committed to blurring the lines between media and creativity, data and content, and science and art. One of the leading agencies for planning and placement of advertisements through media in Croatia, UM is part of I&F McCann Group. The Group’s 200 regional media specialists innovate media communications on a daily basis with roster of clients, including The Coca Cola Company, L’Oreal, Ferrero, Vip, Johnson & Johnson, Carlsberg, Air Serbia, Molson Coors, Rewe Group, Ahold Delhaize, and others. I&F McCann Group is one of the leading communications systems with affiliates for SEE markets of Serbia, Bulgaria, Croatia, Bosnia and Herzegovina, Slovenia, Macedonia, Montenegro and Albania. As part of IPG Mediabrands, the UM global network operates in more than 100 countries, employing 4,800 people.

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damconf 2018 sponsors

General sponsors
Golden sponsor
Silver sponsors
Friends of the conference
Media partners
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conference location

city plaza zagreb
slavonska avenija 6
zagreb, croatia


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conference history

Damconf 2016

We rebranded the conference into damconf, the only comprehensive conference for Digital Advertising
and Marketing in the SEE region.

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MADconf 2015

Following the success of the first conference, MADconf2 was held in 2015 with a larger audience and broader spectrum of topics and speakers.

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MADconf 2014

1st MADconf was held in 2014 as the largest mobile advertising conference in SEE region. We brought leading marketing experts from UK and Germany.

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