4th digital
advertising &

Zagreb, 16. November 2017

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about damconf

Third time lucky, fourth time – expert

It has been three consecutive years that we have organized the only comprehensive conference for Digital Advertising and Marketing in the Southeast European region, bringing together digital brands, enthusiasts and experts. Last year we rebranded the conference. This year, we’ll take it further.

The finest from the digital world

With the fourth edition, we keep pushing the limit of mobile & digital discussions and expanding the range of topics that will be discussed at the conference. The program of the 2017 conference is being shaped right now, but we can tell you that it’s going to touch on all hottest trends, newest digital opportunities and the most advanced advertising technology.

Meeting point for prominent regional brands

You will find the most relevant players and decision-makers of regional marketing at DAM conference, like marketing managers of major companies and brands, leaders of digital departments in regional advertising agencies, CEOs of prominent regional companies and other regional influencers. This year, we predict the biggest turnout yet.

The conference

The program at Damconf 2016 was split into two halls with topics concerning the future of agencies, social influencers, user experience, connected advertising, native advertising, audience measurement, programmatic, content marketing and other topics relevant for our market.

This year we will be focusing on technology innovations and advancements that have an impact on the way we do digital marketing. We are supported by our general media partner, Nova TV, Croatia’s first private commercial television. The company is actively pursuing its multichannel and multimedia strategy and recognizes the importance of digital media and integrated communication.

damconf 2017 speakers

Gordana Kovačević

CEO, Ericsson, HR

Helmut Prattes

Lead Media & Advertising Products, Telekom Austria Group, AT

Jarismar Ferreira

Head of Digital Shopper Marketing and Channel development, The Coca-Cola Company, ES

Oisin Lunny

Chief Evangelist, OpenMarket, UK

Pedro Sousa

Marketing Manager for Spain and Portugal, Easyjet, ES

Richard Harless

Country Manager, Shazam, DE

Roberto Agosti

Mobile Director, Manning Gottlieb OMD, UK

Zarena Kancheva

Marketing and PR Manager CEE, Viber, BG


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regular price

129 +VAT

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Innovation: invisible, touchable or to be seen?
How innovative digital marketing is creating sustainable value
Connected Advertising: How Shazam is using audio and visual recognition to digitize traditional media formats.
A.I. and Digital Marketers – Will we sync?

A view on how A.I. will impact digital marketing and the implications for those of us that work in the industry.

Stay tuned - more lectures will be added soon.


How will IoT and Disruptive technology affect existing marketing channels?

Applying 5G, IoT & AI data to Personalized Marketing, Behavior Predictions and Monetization

The introduction of 5G to regional market opens new possiblities of collecting data from end users. How can we and will we use this data to improve the performance of campaigns and increase revenue. Will they open new communication channels?

Observing the Digital Consumer in 360°

360° communication approach – customer journey, digital touchpoints, integrated marketing communications and automation flow

Today’s market enables marketers to create digital touchpoints across multiple channels. It is our task to plan the overall digital journey of the end user no matter which channel they use or at which point in the funnel. Integrated marketing communications and automation flow are highly valued asset in this field. How can we make the most of it?

Are Chat Bots Worth the Fuss?

Are chatbots just a new fad? Can they provide results that justify invested resources? Are they here to replace customer service agents? Is there a way they can coexist? These and more burning questions will be answered by our expert panel.

(This description was written by a chatbot. Or was it?)

Seamless Cross-Screen Advertising: Myth or Reality?

How Second Screen Synchronization is used to Increase the Impact of TV ads

What’s the best way to use synchronized advertising to maximize return on ad spend by leveraging multitasking behaviors of the modern consumer? While users spend more and more time on their second screen, is this an answer that will return TV ads to their golden era?

What is the price of your customers' subconscious and how to access it?

Are we invading users’ privacy and their right to choose by using persuasive marketing techniques such as psychology and neuromarketing? Are we letting profit dictate our marketing and is there room for social and moral responsibility?

Don't think that's all that we have prepared for you... more panels to come!
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ClickAttack is the first and largest regional mobile advertising network in SEE region with local presence in Croatia, Hungary, Romania, Slovenia, Serbia, Bosnia & Herzegovina, Macedonia and Montenegro, markets with more than 57.7 million mobile users.

visit website


If you’re travelling to Zagreb for damconf, you can book a room at the Best Western Premier Hotel Astoria in the very center of the city at special prices.

  • Queen room (single) – 79,00€ (VAT included)
  • King room (twin) – 93,00€ (VAT included)

The room price includes rich buffet breakfast. City tax of EUR 1,00 per person per day is not included in the price and is to be paid directly at the hotel. All hotel visitors can use free parking and high-speed WiFi internet in all rooms and hotel’s business centre.

BEST WESTERN PREMIER Hotel Astoria is a member of the world’s largest hotel cooperation of privately owned and operated hotels. Thanks to their independence, they are proud to differ from the usual chain hotels. Each of the 4.000 member hotels worldwide has its individual style and character, with only one thing in common: a brand name that promises quality and excellent standards. As private hoteliers, they commit to personal hospitality. Find out more about the hotel on their website.



conference location

city plaza zagreb
slavonska avenija 6
zagreb, croatia


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conference history

Damconf 2016

We rebranded the conference into damconf, the only comprehensive conference for Digital Advertising
and Marketing in the SEE region.

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MADconf 2015

Following the success of the first conference, MADconf2 was held in 2015 with a larger audience and broader spectrum of topics and speakers.

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MADconf 2014

1st MADconf was held in 2014 as the largest mobile advertising conference in SEE region. We brought leading marketing experts from UK and Germany.

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