about damconf

Third time lucky, fourth time – expert

It has been three consecutive years that we have organized the only comprehensive conference for Digital Advertising and Marketing in the Southeast European region, bringing together digital brands, enthusiasts and experts. This year we will be focusing on technology innovations and advancements that have an impact on the way we do digital marketing.

Meeting point for prominent regional brands

You will find the most relevant players and decision-makers of regional marketing at DAM conference, like marketing managers of major companies and brands, leaders of digital departments in regional advertising agencies, CEOs of prominent regional companies and other regional influencers.

We are supported by our general media partner, Nova TV, Croatia’s first private commercial television. The company is actively pursuing its multichannel and multimedia strategy and recognizes the importance of digital media and integrated communication.

damconf 2017 speakers

Milan Živković

Director of Strategy and Business Development, Ericsson, HR

Jarismar Ferreira

Head of Digital Shopper Marketing and Channel development, The Coca-Cola Company, ES

Pedro Sousa

Marketing Manager for Spain and Portugal, Easyjet, ES

Adrian Swinscoe

Customer Engagement, Experience and Service Consultant/Coach, Author, Blogger & Forbes contributor, UK

Relja Marković

SEE Region Application Development Director, Addiko Bank d.d., HR

Vinka Kralj

Digital Channels Development Advisor, Addiko Bank d.d., HR

Marina Tudor

Group Digital Marketing Specialist, Addiko Bank, HR

Geneva Loader

Head of Marketing Technology, Manning Gottlieb OMD, UK

Helmut Prattes

Lead Media & Advertising Products, A1 Telekom Austria Group, AT

Richard Harless

Country Manager, Shazam, DE

Will Menage

EMEA Sales, Shazam, UK

Zarena Kancheva

Marketing and PR Manager CEE, Viber, BG

Scott Gould

Author, Speaker and Advisor, UK

Branimir Brkljač

Founder, Terra Panonica, RS

Marin Ćurković

CEO, AdScanner, DE

Boris Rogan

Managing Director, Luna\TBWA Zagreb, HR

Nenad Spudić

Consultant and information security specialist, Setcor, HR

Ivan Brezak Brkan

Founder, Netokracija, HR

Gorjan Agačević

Chief Product Officer, Amodo, HR

Goran Bortas

Head of Graphic Production, Nova TV, HR

Ivan Nosić

Business Consultant, NTH, HR

Konstantin Kostadinov

Sales Manager, CEE, Viber Media, BG

Monika Mikac

Chief Operations Officer, Rimac Automobili, HR

Nikša Gopčević

COO, Styria Digital Services GmbH, HR

Gordan Kreković

Team Leader of Data Science Team, Bellabeat, HR

Ana Tkalac Verčič

Full Professor of Marketing communications and Public Relations, University of Zagreb, HR

Boris Šurija

Psychologist & Director, Behave, UK/HR

Maja Blumenšajn

Head of Digital Marketing, Nova TV, HR

Ivan Kovačević

Digital Director, Bruketa&Žinić&Grey, HR

Matej Lončarić

Head of Video & Editor-in-Chief, 24sata, HR

Nikica Škunca

New Media Director, Nova TV, HR

Ratko Mutavdžić

Director Cloud services, Microsoft, HR

Dario Filipaj

Chatbot Specialist, NTH, HR

Sanja Trbojević

Management Board Advisor, Kompas Zagreb d.d., HR

Saša Marković

Team & Trading Director, Mindshare, HR

Sanja Đekić

Head of MBA, MediaCom, HR

Marko Matejčić

Head of Strategy and Insight, MediaCom, HR

Karlo Rusan

Fashion blogger, HR

Tajana Belina

Head of Creative, ClickAttack, HR

Maša Zibar

Lifestyle vlogger, HR

Damir Seferović

Head of Procurement, Include Ltd., HR

Iva Soldo

Co-founder and CMO, BambooLab, HR

schedule

fyi room

8:30
"Welcome" by Franck
9:30
Opening of the Conference
9:40
CX: The Challenge & The Way

The fight to achieve a market-leading customer experience is increasingly feeling like a maelstrom and firms are struggling to keep up.

10:10
Cash, Check, Card... Chat!
10:30
New concepts in Virtual sets

In a digitalized world with more and more demanding audience, quality and attractiveness of visual content has become crucial for maintaining the no.1 position in the market.

10:50
"Brunch break" by Coca-Cola Zero & Mlinar
11:10
Viber for Brands: From Conversations to Conversions
11:40
One Regulation to Rule them All - Are you GDPReady?
12:00
How will IoT and Disruptive Technology Affect Existing Marketing Channels?

Applying 5G, IoT & AI data to Personalized Marketing, Behavior Predictions and Monetization

13:00
"Lunch break" by Coca-Cola
14:00
Observing the Digital Consumer in 360°

360° communication approach – customer journey, digital touchpoints, integrated marketing communications and automation flow

14:50
Connected Advertising: How Shazam is Using Audio and Visual Recognition to Digitize Traditional Media Formats.
15:30
"Wine & Cheese" by Badel & Dukat
16:00
Nobody Cares about your Ads
16:15
Even Kids don't Care: "We don't need NO Ad-ucation!"
16:45
"The social network you know nothing about - Snapchat" Case Study by Vip
17:00
Innovation: Invisible, Touchable or to be Seen?
17:30
"After work" by Carlsberg & Enter Radio
20:00
"After After Party" @ BikersBeerFactory

DAMconf never ends at the conference site – every year we finish with a bang at the amazing BikersBeerFactory. All conference visitors get 25% discount, just use your conference pass.

BikersBeerFactory, Savska cesta 150

tbt room

8:30
"Welcome" by Franck
9:30
Opening of the Conference
9:40
CX: The Challenge & The Way

The fight to achieve a market-leading customer experience is increasingly feeling like a maelstrom and firms are struggling to keep up.

10:10
Cash, Check, Card... Chat!
10:30
New concepts in Virtual sets

In a digitalized world with more and more demanding audience, quality and attractiveness of visual content has become crucial for maintaining the no.1 position in the market.

10:50
"Brunch break" by Coca-Cola Zero & Mlinar
11:10
Seamless Cross-Screen Advertising: Myth or Reality?

How Second Screen Synchronization is used to Increase the Impact of TV ads

12:00
How Innovative Digital Marketing is Creating Sustainable Value
12:45
First Step Towards a SMART Society - Smart Benches Enabling our Mobile Lifestyle
13:00
"Lunch Break" by Coca-Cola
14:00
A.I. and Digital Marketers – Will we Sync?

A view on how A.I. will impact digital marketing and the implications for those of us that work in the industry.

14:30
The Power of Native Video
14:50
Are Chat Bots Worth the Fuss?

Are chatbots just a new fad? Can they provide results that justify invested resources? Are they here to replace customer service agents? Is there a way they can coexist? These and more burning questions will be answered by our expert panel.

15:30
"Wine & Cheese" by Badel & Dukat
16:00
Engagement — the Good, the Bad, and the Manipulative

Looking at the Psychology, Morality and Ethics of Persuasion

16:30
What is the Price of your Customers' Subconscious and How to Access it?

Are we letting profit dictate our marketing and is there room for social and moral responsibility?

17:30
"After work" by Carlsberg & Enter Radio
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damconf 2017 sponsors

General sponsors
Golden sponsors
Silver sponsors
General media partner
Friends of the conference
become damconf 2018 sponsor

organizer

ClickAttack

ClickAttack is the first and largest regional mobile advertising network in SEE region with local presence in Croatia, Hungary, Romania, Slovenia, Serbia, Bosnia & Herzegovina, Macedonia and Montenegro, markets with more than 57.7 million mobile users.

visit website

testimonials

conference location

city plaza zagreb
slavonska avenija 6
zagreb, croatia

meetup©clickattack.com

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conference history

Damconf 2016

We rebranded the conference into damconf, the only comprehensive conference for Digital Advertising
and Marketing in the SEE region.

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MADconf 2015

Following the success of the first conference, MADconf2 was held in 2015 with a larger audience and broader spectrum of topics and speakers.

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MADconf 2014

1st MADconf was held in 2014 as the largest mobile advertising conference in SEE region. We brought leading marketing experts from UK and Germany.

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